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Client
Bugatti
Industry
Automobile
Total impressions
likes on a single post
In average impressions
Credits
Director
Christopher
DP
Calum Currie & Lawrence Thomas
Exec producer
producer
Jacob Riglin
Post Production
Photography
Jacob Riglin
vfx
vfx
1st AD
UnderWater DP
PA
Set against the snowy runway of St. Moritz, the Jacob Media team led a highly coordinated production with Bugatti involving airport authorities and private aviation partners to stage an extraordinary moment: the ultra-rare Bugatti Centodieci serving as the ‘follow car’ for a series of private jet landings.
Approach
With strict aviation protocols and complex logistics at play, our production demanded absolute precision, seamless collaboration, and the highest level of execution — proving what’s possible when ambitious ideas meet world-class delivery.
IMPACT
What started as a bold creative concept became Bugatti’s most-liked piece of Instagram content ever — a campaign that delivered millions of impressions and captured the imagination of audiences worldwide.
