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Client
MVMT Watches
Industry
Fashion
Selling SKU within 1 month
Organic Impressions
Credits
Director
Morgan Oliver-Allen
DP
Keane Luong
Exec producer
producer
Alyssa DeMore
Post Production
Keane Luong
Photography
John Ryan
vfx
vfx
1st AD
UnderWater DP
Chase Viken
PA
Chase Viken
Jacob Media was given the challenge to re-establish MVMT Watches position in the sport watch world by showcasing the launch and diversity of 3 new sport watches. As one of the leading affordable watch brands in the US, MVMT has had a long standing relationship with Jacob Media to bring to life ambitious creative campaigns.
Approach
We ideated and produced a multi-location shoot that highlighted the functionality and technicality of MVMT’s watches by leaning into the environments and elements they can survive in. From the lush forests of the Pacific North West, to the underwater kelp forests off Catalina Island and to the dusty plains of Joshua Tree the team spent 3 days with 3 different talent exploring these areas and bringing them to life in a visually striking way.
IMPACT
This creative proved to be a standout performer, becoming the number one selling style in its first launch month. The hero video alone generated 353,000 views, with additional support from paid media, amplifying its reach significantly. When factoring in ads, the site PDP, and other creative touchpoints, it’s estimated the campaign drove over 1 million unique impressions. The results speak to both the strength of the content and its effectiveness across the full funnel—from awareness to conversion.
